![]() ![]() “We’ve always been about pushing design forward.” The original release included the Beatnik Bandit, the original Deora Concept, the Ford J-Car, Hot Heap and Silhouette. “We were born from California custom car culture,” he said. Wu led a tour through Hot Wheels history. We’re simply an automotive brand, appealing to whoever likes cars-we would never ‘pink wash’ just to get more female buyers.” Hot Wheels has built Barbie cars, though. But according to Ted Wu, vice president and global head of design for vehicles at Mattel, “We welcome both males and females. ![]() Mattel dodged a question about the percentage of the toys sold to females, claiming not to have the breakdown. The Legends Tour was launched in 2018 as a way to engage the car builder community, the company said. Yes, there are displays of the little cars, including the now very valuable “Original Sixteen” lineup from ’68, but they will be side-by-side with the Legends cars-life-sized versions of the diminutive, people-powered racers. Mattel, which owns both Hot Wheels and Matchbox, was in New York April 6 for the kickoff of the 2022 Legends Tour, which will travel around the US through October, stopping mostly at Walmarts (a sponsor along with Mobil 1). More than eight billion have been sold, and they’re available in 150 countries. It helps that you can still buy the cars for $1. Hot Wheels has been around 1968, when it released its first run of 1:64-scale vehicles, and in the 54 years since it has become the world’s number one best-selling toy-popular all over the world, in Brazil and Mexico as well as in Japan (where there’s a keen collector community). ![]() "Hearst Magazines and Yahoo may earn commission or revenue on some items through the links below." ![]()
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